LIVESTRONG 15 Gala – Countdown
This was used to prepare the crowd for the start of the LIVESTRONG 15 event. It would be displayed on a 100 foot wide, 3 story tall projection screen. Working with Alpheus Media, I designed this concept of using the word LIVESTRONG as a “loading screen” that would fill in from left to right – starting 15 minutes before the event began. This would help to get the crowd to their seats in time and build energy as the clocks ticked down. Finally, transitioning to a :15 second countdown to launch the start of the show!