Destination Medicare is a one-of-a-kind healthcare conference that is held in a major US city every year. This year, it is scheduled to take over Dallas Cowboy’s Stadium in Arlington, Texas.
I had the opportunity to design the overall branding for the event. This included the main logo and animation loop that will appear on the massive jumbo screen and digital displays around the stadium. Included in the design package is a system of logos that will be printed on merchandise and swag to be distributed during the 2-day medicare extravaganza.