Erik Lauritzen Design & Motion
Erik Lauritzen Design & Motion
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Hulapache 2017

 
 

HulaPache Paddle

There is a group of about 50 gung-ho paddlers that get together every year to join in a bizarre event called the Hulapache Paddle. The paddle starts at Hula Hut restaurant on Lake Austin and travels almost the entire length of the lake. Upstream.

This occasion called for an official mascot, a graphic for rashguards and stickers. The participants also received a flag to fly proudly on their personal flotation device (aka. kayak, canoe, SUP, log raft).

VISUAL IDENTITY, MASCOT, ILLUSTRATION

 
 
 
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*HulaPache Paddle design was featured by Logo Inspirations on Instagram.