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HungryGoat

 

HungryGoat Storage Co.

 

HungryGoat isn’t your run-of-the-mill storage facility. They currently offer 17 acres with over 1000 self-storage units of all sizes. They can handle large items like RV’s and boats, and will soon be opening a storehouse with gun safes and long-term accommodations for specialty items like wine storage.

The owners wanted the branding to represent everything that HG has to offer in a fun and memorable way. For this, I developed a goat mascot and a responsive logo system for a multitude of applications. The flagship facility is located in Boerne, Texas, just outside of San Antonio which you can’t help but notice while driving down HWY 46. Just look for the big red goat!

 

VISUAL IDENTITY, LOGO SYSTEM, Mascot, SLOGAN, WORK UNIFORMS, Signage

 
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We nicknamed the mascot “Bernie the Goat” (he’s from Boerne) and wanted the little guy to be fun but also on guard’ since security is his favorite part of the job.

 
 
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