Cargill Protein
Here’s a fun set of videos that I designed and animated along with Idea Ranch. We used a mix of animation and on-camera talent to discuss the various ‘rumors’ floating around the office. Animation was the perfect solution to spell out these unlikely scenarios and put things in perspective. Working directly with the Creative Director at Idea Ranch, I developed this comicstrip style to keep things fun but it also needed to fit the corporate tone of the presentation.
CHARACTER DESIGN, ANIMATION, MOTION GRAPHICS, EDIT, AUDIO MIX
Our main employee character takes us through the rumor mill at his own expense.
Prankster / villain character creating havoc around the office.
We extended this animation style into the assembly line animation; showing conveyor belts, packaging and forklifts loading up the warehouse.
We transition into simple/clear infographics and sound bites to explain some of the technical info.
