GOOD+ Foundation was founded by Jessica and Jerry Seinfeld shortly after the birth of their first child. Since then, Good+ has donated 35 million items to a national network of over 155 antipoverty programs. They recently underwent a name change and wanted to revamp their current brand video to cohere with the clean visuals of the new identity. For this, they contacted Alpheus Media and I joined up as designer/animator on the project.
My job was to “freshen up” an existing video Good+ had been using. They liked the overall story and message, but needed some updated visuals to match the new look. While the original video had a more comic book illustrated feel, we decided to go with a subtle textured/stenciled style. Limited color palette and overall simple visuals to keep the message clear, concise and on brand.